About Us
2Sigma Consultants is dedicated to advancing the AI marketing revolution. We believe that every marketer urgently
needs AI tools that reflect their real needs, helping them drive more impactful campaigns and achieve greater success.
By collaborating with industry leaders and leveraging the latest AI technologies, we create innovative solutions that bring marketing into the future.
Our Mission
Our mission is to make AI the cornerstone of every marketing firm and every marketer’s workflow. We aim to empower marketing professionals with the tools they need to excel, agencies with
the resources to innovate, and organizations with the technology to lead
the marketing industries of the future.
The 2 Sigma Effect
The 2 Sigma Effect refers to Benjamin Bloom’s groundbreaking discovery that learners with personal tutors outperform their peers by two standard deviations — 2σ. This is the magnitude of productivity increase AI holds out if you can harness research-based, state-of-the-art tools that truly address the challenges
and opportunities before you.
Meet Our Founder
Joseph Smith
Technology columnist, author and entrepreneur, Joseph Smith is dedicated to transforming the marketing industry through responsible AI integration. With a background in business, technology and academia he bridges the gap between traditional marketing strategies and cutting-edge AI innovation. His mission is to equip marketers and organizations with the tools to thrive in the AI-powered marketing landscapewhile preserving creativity and critical thinking.
Author and Researcher
Authored The Optimized Marketer and studies AI’s impact on education.
Academic Excellence
Holds degrees from Imperial, Cambridge, and Sussex in business, philosophy, and psychology.
Proven Leader
Led global teams as CEO, founder, and editor across industries and cultures.
Why Choose Us?
Pioneering AI-Driven Education
Research-Driven Solutions
Our programs are grounded in rigorous studies on Al's impact, ensuring educators and students learn from evidence-based practices.
Responsible Al Education
We teach how to use Al effectively as a learning tool, fostering critical thinking and reasoning skills rather than diminishing them.
Ethical & Impactful Approach
Our mission prioritizes academic integrity, equipping learners to harness
Al responsibly while safeguarding cognitive development.
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